Our Story -

Hoener Farms is owned and operated by Max and Jordan Hoener – a husband & wife team in life and in business. Max and Jordan also have a career in Luxury & Adventure Travel, an experience that led them to consider their impact on the world around them. Their dream of running a homestead farm, focused on environmental conservation, led them to their current adventure.

With a passion for the outdoors and a deep desire to steward the land for future generations – Max & Jordan strive to incorporate these ideals into everything they do at Hoener Farms. Their inspiration is grounded in their strong family roots and from nature first and foremost. Max’s grandfather, Arthur Hoener, was a renowned artist, sculptor and fine woodworker; Jordan’s grandfather, Mike Anaya, is an entrepreneur who overcame impossible odds to become a successful small businessman. Continuing this generational legacy, Jordan and Max place family and nature as guideposts at Hoener Farms.

EVERY PROJECT IS UNIQUE

Our work begins with a tree and our inspiration always begins in nature. The wood is our guide from inspiration, design and all the way through to construction. Taking inspiration from the grain, the lines and the size of the piece – every piece of lumber we build with we have handled in it’s original tree form, allowing us to pick the right piece for each job. Many say that each project is unique, but we actually do alter each and every piece that comes from our shop in accordance with the actual wood and how it wants to be worked. Even our standard designs will never be exactly alike – this is a nod to being hand shaped + finished as much as it is a nod to the tree. At Hoener Farms, we always aspire to honor and respect the craft and craftspeople who came before us. We take our time and do things the right way, even though many people will never notice the subtle details and intricate joinery that is hidden out of sight – we still take the time. Wood is a natural material – it had a life before us and will continue to live after it is turned into furniture; we are firm believers that the wood can tell us a distinct story. Overshaping, forcing or mass producing are things that we will never do here – you will receive pieces that tell a story with every shape, every line and every grain. Our pieces strive to capture the natural beauty in the original tree and stay true to form while serving in its next life with your family (hopefully for many generations).

A NOTE ON SUSTAINABILITY

All of the material we use in our pieces is not only natural, but has all been produced by us (by hand!). Our raw material (trees) comes either sustainably harvested from our farm (mainly due to old age and storms) or salvaged from local communities. You will know not only the exact tree that your furniture comes from, but also that it didn’t have to travel around the world and back again to be produced. Our decision to use local, domestic hardwoods is rooted in our desire to lower our carbon footprint as much as humanly possible. We use all natural, no VOC, hand rubbed finishes that are safe for everyone in your home, safe for the planet and safe for our shop. Our kilns are powered by the sun and solar power – our salvaged trees sequester carbon from the atmosphere indefinitely and perhaps our biggest impact is producing furniture with our own hands for local families, from local trees. These heavy and timeless materials are never moved more than a few miles at any point in the process.